Blogger and podcaster CC Chapman has set up a great video series where his daughter Emily pontificates on the issues that matter to her. The latest one is “Why Does LEGO Ignore Girls?” where she makes the case for LEGO to make more products that are accessible to girls.
I’ve always been bothered by this. They say time and again that their target market is boys ages 8-11 and that’s what they target all their products toward, and they offer token girl sets such as the lame Belleville line and pink brick buckets, which don’t sell well because they are lame!
Like Emily says, girls like the town sets a lot. She suggests a shopping mall. I’ve heard this from other girl LEGO fans as well: build sets that model everyday life, and girls will love them. The town sets always seem to be about police and firefighters historically. Lately the farm line has some promise, as do the Cafe Corner type buildings (though these tend to be for an older age group, and you’d lose the girls before they got to be old enough to be able to build them without frustration).
Another suggestion I’ve heard many times is to make LEGO babies. The new 1×1 stud footprint figures used in the LEGO games might be a good starting point for this.
Anyway, watch the video for yourself, and share it with anyone you know who has girls that might feel the same way. And more than anything, keep pestering LEGO about this issue. They won’t do anything about it until there’s a large groundswell of support for LEGO sets aimed toward girls.