But then, so does MegaBloks.

Most people in the AFOL (Adult Fan of LEGO) community wouldn’t be caught dead with a MegaBloks set, or even with a MegaBloks part included in their model. When you buy a big pile of random LEGO parts at a garage sale or flea market or eBay auction, there are often “clone brands” parts included, since many kids (or their parents or other well-meaning gift-giver) don’t really understand the difference. What do you do with those parts? Most AFOLs I know would either throw them away, or perhaps collect them to give to a children’s charity, but would certainly not build with them.

True, the BrickForge and BrickArms guys came from the AFOL community, unlike MegaBloks which is a big company that sells products in big toy and department stores. But I think they are clones – producing parts that compete directly with some of the parts LEGO makes. BrickForge produced a set of barnyard animals last year, and now LEGO makes cows too. Both companies produce realistic weapons, but some of the recent Star Wars and Indiana Jones sets include them too; plus you can create a lot of realistic weapons using unmodified LEGO parts, as Nannan points out with his Guns Museum. Looking only at the products, the only difference between MegaBloks and BrickForge/BrickArms is that the latter don’t make basic parts or complete sets, just accessories.

Is it just because BrickForge and BrickArms are fan-run, small companies? What if one of them got a big infusion of capital and scaled up operations to a large scale, and started appearing on the shelves of Toys ‘R’ Us?

So if people are happy to use BrickForge and BrickArms products, why not MegaBloks? People complain about MegaBloks having poor quality standards, which is true to a point, but even if they changed to a higher grade of plastic and met LEGO’s exacting standards, I still don’t think the AFOL community would flock to the MegaBloks banner – there’s more to it than just quality, something more abstract and harder to pin down.

To me, the LEGO hobby is an art form using a limited palette of parts to achieve a desired goal. Once you open up that palette to parts from other sources, it’s a different art form. Using parts from other companies lets you get around the limitations of the medium, which in my opinion changes its essence entirely. And it doesn’t matter if those other companies are a multinational company or a guy in his garage; it’s still not LEGO.

What do you think?

Related posts:

1. BrickArms Controversy in Mainstream Media
2. Why Does LEGO Ignore Girls?